The e-commerce giant
offers everything from
burgers to beauty
products under its
collection of 34 private-label brands. Combined, sales of
those products could add $1 billion to its gross profit by 2019.
Amazon’s private label effort is still "early" in its development,
but the company has a big opportunity, especially if it pans
out for Amazon as it has for its competitors. This is "why
private label is exciting, as it’s large and profitable for other
If Amazon grew its private label business to 5% of its total retail sales over the next two years then it generated $250 million in revenue from private label goods, or about 0.15% of its gross merchandise sales. Amazon’s private label brands extend across nine product categories, which includes apparel brands such as Lark & Ro; Amazon Basics, which the company uses for a range of ever day products including luggage and batteries#59; and home furnishings brand Strathwood.